From India to Europe with Love
Roop was born from a simple dream: to make authentic Indian culture accessible to the Indian diaspora and culture enthusiasts across Europe. Founded in Prague in 2020, we started as a family business with a big vision.
Our team noticed the growing Indian community's struggle to find authentic cultural products in Europe. What began as importing traditional jewellery for friends has grown into a comprehensive cultural store serving customers across Europe.
Today, we pride ourselves on carefully sourcing products directly from artisans and trusted suppliers across India, ensuring that every item in our collection tells a story of tradition, craftsmanship, and cultural heritage.
